Many companies miss the counterintuitive opportunity to fine-tune their businesses during the stressful period of managing in a down economy or market. Senior executives can become consumed with addressing the day-to-day turmoil of declining sales and cut-throat competition. They fail to prepare to take advantage of the inevitable upturn in business conditions.
Companies that have mature strategic, business, and sales and operations planning processes are best positioned to both survive and prepare to prosper. Those organizations that don't have robust processes in place when a downturn hits are not doomed. In fact, they have an opportunity to improve their processes at a time when the frenzy to meet customer demand is at a more serene pace.