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Realising the full potential of demand planning - Part 2

Written by Oliver Wight Partner, Rod Hozack, and the final instalment of a two-part series, this paper focuses on the importance of behaviour to influence change, as well as identifying the actions to take to positively impact the long-term demand plan.

Hozack uncovers the remaining six-10 keys offering helpful steps on how to prevent business growth from stalling. Topics covered include: the importance of documenting and measuring ‘assumptions’, managing ‘uncertainty’, how to achieve ‘gap visibility’ and contingencies for ‘closing the gap’.


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